Awards: ICAD 2017 Commendation for TV Commercial (Up to 30sec)
Brief: Creative a Christmas campaign for Meteor.
Solution: Merry Hintmas
This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. We created a 30sec launch ad and two product heavy 20sec ads as well a TTL campaign.
Art Director/Concept: Peter Mc Neive Copywriter/Concept: Neil Saul & Neil Harrison Director & Production: David Kerr & Speers Films
Merry Hintmas - Winking
Merry Hintmas - Dog
Merry Hintmas - Launch
FAI There Through It All
Brief: Creative campaign for 2017/18 FAI Season Ticket campaign.
Solution: There Through It All.
This year we decided to put the focus on the loyal fans that are there through the highs and the lows every year.
So we created visuals that captured all the emotions a fan would go through during the season.
Brief: Create a stills campaign for the Audi A4, Q3 & A5
Solution: Audi Inspire 2017
For this campaign I got to work with one of Irelands leading auto photographers and shot these cars on location.
Today FM 2015
Awards: Shortlisted for Kinsale Sharks 2015
Brief: Create a brand campaign for Today FM in 2015.
Solution: Expect Something Different
The radio station is run by a talking horse. All the stations presenters are actually actors. The horse if the real face of Today FM (one really long face).
Our lovely horse was featured in lbbonline.com - “The Most Exciting New Advertising from Ireland”. View it here.
Davidreviews.com featured our ad with a 5 star review from The Guardian’s very own Jason Stone. View it here.
Today FM 90sec TVC
Today FM 40sec TVC 01
Today FM 40sec TVC 02
Brief: Create something to highlight Brennan’s and the Irish Youth Foundation’s association with the 22nd Bloomsday Messenger Bike Rally & Lunch.
Solution: Bloomsday Messenger Bike Rally & Lunch Poster.
The National Lottery App
Awards: Winner of the Mobile Marketing Award at the AIM Awards 2017
Brief: Introduce The National Lottery New Mobile App to Ireland.
Solution: Play Anyhere / Win Anywhere
A national TV, digital and outdoor campaign. Play Anywhere/Win Anywhere consisted of seven 15 sec TV spots, 30 sec VODs and a National outdoor campaign with bespoke targeted messaging.
This led to the a 300% increase in mobile users and has contributed to The National Lottery becoming 'the fastest growing lottery in Europe'*.
The National Lottery Mobile App - Play Anywhere/Win Anywhere - Portaloo
The National Lottery Mobile App - Play Anywhere/Win Anywhere - Man and Dog
The National Lottery Mobile App - Play Anywhere/Win Anywhere - Toilet Stall
48 Play While You Can
Awards: ICAD 2014 Bronze Award Winner for Direction (Digital).
Four ICAD 2014 Commendations: Web Film, Art Direction, Integrated Digital Campaign & Direction.
Brief: 48 came to us with a brief (This being the thing that clients do from time to time).
Solution: ‘It’s Your Time - Play While You Can’.
They wanted to create an online and outdoor campaign to target 18-22 yr olds.
18 to 22 are the best 48 months of your life. On becoming 22 your freedom is over and you must begin taking on responsibility. Scary stuff to any 18 yr old.
So we created a fake movie trailer to a non-existing horror movie. That when you turn 22 you are ‘taken’.
We also created cinema posters, online banners and take overs. We even convinced TV3 that it was a real movie and they interviewed our ‘Star’ and ‘Director’. We kept the lie going for one week. Picking up over 300k views on YouTube and revealed all the following Monday.
22 It's Your Time (2014) | Theatrical Trailer | One Eight Productions
48 - Play While You Can (2014)
eircom Business Solutions
Brief: B2B communicating eircom Business Solutions to businesses that need solutions (lovely copywriting skills there Pete).
Solution: Sum of it's Parts.
Shadow ICAD Upstarts 2012
Brief: Create something aimed to advertising and design agencies that will encourage their Creative Directors to attend the 2012 ICAD Upstarts showcase called 'Shadow'.
Solution: 'Come see us, or we'll come see you' was an online video that was sent to Irelands leading CD's via EDM as well as traditional social media platforms.
This little video earned me my first ever ICAD Bell the following year.