Meteor Merry Hintmas
Awards: ICAD 2017 Commendation for TV Commercial (Up to 30sec)
Brief: Creative a Christmas campaign for Meteor.
Solution: Merry Hintmas
This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. We created a 30sec launch ad and two product heavy 20sec ads as well a TTL campaign.
Art Director/Concept: Peter Mc Neive
Copywriter/Concept: Neil Saul & Neil Harrison
Director & Production: David Kerr & Speers Films
Merry Hintmas
The goal of this project was to boost consumer awareness and drive sales of Meteor products during the Christmas season. The campaign needed to work across various media channels and agencies. We (DDFH&B) were tasked with creating the overall concept and TVC, while their other agency, Detail, were responcible for creating their in-store, POS and OOH. Its a shame because we had some solid OOH work that didn’t see the light of day.
Our solution was simple. Encourage people to not so subtly, ask for what they really wanted for Christmas. Merry Hintmas gave consumers ideas and inspiration for how to get what they really wanted for Christmas, and how far to go about doing it.
Working with the super talented David Kerr who directed; Johnny English Strikes Again, Fresh Meat, Mitchell And Webb and most recently Man vs Bee for Netflix - we created a 30sec launch ad and two product heavy 20sec ads.
Awards: ICAD 2017 Commendation for TV Commercial (Up to 30sec)