The National Lottery Mobile App

While working with Neil Saul at DDFH&B, we created a campaign to launch the new National Lottery Mobile App. The brief asked us to explore the accessibility that the app gives the user. What better way to portray that, than showing multiple users winning in the most random places around Ireland.

Thanks to the guys at Nomos, we were able to create a series of 8 shorts for TV and online with a shoe sting budget (Not every job gets sunny island money). Here are a few of my favourites.