Today FM Expect Something Different

Do you know the truth about Today FM?

The brief was to get radio listeners to switch to Today FM. Today FM has always seen themselves as being a little different to their competitors, so we took that insight to the extreme. By imagining a world where Today FM was actually run by a talking horse. And that all the presenters we know, are just actors. We created three TV ads with the 90 sec launching during the The Late Late Show ad break.

Our lovely horse was featured in lbbonline.com - “The Most Exciting New Advertising from Ireland”. View it here.

Davidreviews.com featured our ad with a 5 star review from The Guardian’s very own Jason Stone. View it here.

Awards: Shortlisted for Kinsale Sharks 2015

Art Director: Peter Mc Neive
Copywriter: Neil Saul
Creative Director: Gavin O’Sullivan
Editor: Juniper
Director: Simon Levene
Producer: Andy Bradford
Production Company: Sweat Media

OOH

We produced a suite of OOH assets to promote different shows on Today FM. Each one building on the ‘presenters’ being just a front. Sadly, these didn’t go live in the end with the client preferring to stick with their existing format.

Art Director: Peter Mc Neive
Copywriter: Neil Saul & Ted Barry
Creative Director: Gavin O’Sullivan
PhotoGrapher & Retouching: Adrian Steward