Transport for Ireland

I was briefed by TBWA/Dublin to create a national awareness campaign for Transport for Ireland. Our task was to inform the public that the capacity of public transport had been halved due to COVID restrictions. Working alongside Blaise Hoban we created a suite of illustrative based images communicating the potential delays during peak times.

The campaign included illustrations commissioned by Mark Frudd, depicting three different bus users, each conveying a slightly different message. These were; finding alternative ways to travel, encourage traveling outside of peak times and allowing extra time for your journey.

The campaign was primarily distributed on targeted social media platforms, digital display and OOH.

Client: National Transport Authority
Agency: TBWA\Dublin
Art Direction: Peter Mc Neive
Copywriter: Blaise Hoban
Creative Director:Clayton Homer