Rosuvastatin (B2B)
During my time with Oliver, I was the Creative Lead on the the Sandoz (Europe) C3 team. We were tasked to create new B2B content materials aimed at HCPs, to educate them on the benefits of Rosuvastatin, a statin that helps reduce plaque buildup in blood vessels. The brief required that the medication be presented as part of a patient’s overall lifestyle changes and not as a sole course of action to improve their health.
Working with Peter Cunniffe, we developed a comprehensive content toolkit, which included an Interactive Sales Aid, RTEs (Newsletters), and a suite of display banners.
Art Director/Creative Lead: Peter Mc Neive
Senior Graphic Designer: Peter Cunniffe
Creative Director: Lee Douglas
Medical Writers: Martin Guppy & Michael Sherlock
Amoxicillin (Ospamox) (B2B)
My team and I were tasked with creating B2B content aimed at HCPs, to inform them about the benefits of Amoxicillin (Ospamox). An antibiotic that belongs to the WHO Essential Medicines List and is recommended as first-line treatment for several bacterial infections. It is used by both adults and children.
As part of our content tool kits, we created an Interactive Sales Aid, RTEs (Newsletters), and a suite of display banners.
